Friday, March 23, 2007

Masculine orientation in web-design


Men and women worlds apart when it comes to what catches their eye on the Internet.

"Male subjects tended to assign higher ratings to pages designed by men.
Men responded better to dark colors and straight, horizontal lines across a page.
Men were more pleased by a three-dimensional look and images of "self-propelling" rather than stationary objects."
(http://www.glam.ac.uk/news/releases/003056.php)


We decided to check some of America's largest corporate sites at http://money.cnn.com/magazines/fortune/fortune500/

Do you think the majority of them displayed a masculine orientation?

Bright colors,straight lines, no color in the background, a lot of blues, reds, and blacks....


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